如何安装 Google Ads 转化标签和增强型转化
如果您使用 Google Ads 给 Shopify 店铺投广告的话,通常会需要额外配置出对应的转化事件标签(Conversions Label)进行增强投放,这样可以把转化事件回传给 Google Ads 帮助其优化算法进行匹配学习。
Zalify Pixels 内置了完整的 Google Ads 电商转化事件追踪和回传,安装 Zalify 插件后,可以在无需添加一行代码就对以下电商标准事件进行追踪和回传:
View content
Add to cart
Begin checkout
Purchase
同时可以在 Purchase 事件使用 增强型转化功能(Enhanced Conversions) 来优化广告效果优化。
在 Google Ads 后台,进入 Conversions 设置
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1se5pee.png)
点击 New Conversion Action
选择 Website
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1wgc804.png)
输入店铺网址,点击 Scan,然后滑倒页面下方,点击 Add a conversion action manually
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_q0nkia.png)
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_q6491o.png)
先设置 Purchase 转化事件,如下图填写
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_2eayx.png)
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_rovgsa.png)
然后用相同的方式设置 Page view,add to cart 和 begin checkout 事件
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_f67d8a.png)
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1mm1vvf.png)
确保 Purchase 是 primary,另外三个是 secondary
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_mvkp1z.png)
确保 Purchase 事件的 Count 选择的是 Every,其他三个事件是 One
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_tokic9.png)
然后依次点击这四个转化事件,拿到他们的 conversion id 和 conversion label,conversion id 都是相同的,但是每个事件有不同的 conversion label
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1tjwk27.png)
来到 Zalify > Pixels > Google Ads,对应填上这几个值
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_svjbci.png)
Zalify 追踪的 Purchase 事件里面对接了增强型转化的能力,但是需要额外在 Google Ads 后台开启增强型转化用来接收增强型转化数据。
进入“Purchase”转化目标的详情页
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_be68sr.png)
展开“Enhanced conversions”,勾选 Turn on enhanced conversions
Tag type 选择 “Google tag or Google Tag Manager”,填入店铺网址,点击 check URL
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1evb1qj.png)
在下面选择使用 “Edit code” 的方式
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_jdxzm0.png)
点击 Save 按钮
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_5ggxk9.png)
Zalify Pixels 内置了完整的 Google Ads 电商转化事件追踪和回传,安装 Zalify 插件后,可以在无需添加一行代码就对以下电商标准事件进行追踪和回传:
View content
Add to cart
Begin checkout
Purchase
同时可以在 Purchase 事件使用 增强型转化功能(Enhanced Conversions) 来优化广告效果优化。
安装 Google Ads 4个标准电商事件转化标签
在 Google Ads 后台,进入 Conversions 设置
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1se5pee.png)
点击 New Conversion Action
选择 Website
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1wgc804.png)
输入店铺网址,点击 Scan,然后滑倒页面下方,点击 Add a conversion action manually
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_q0nkia.png)
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_q6491o.png)
先设置 Purchase 转化事件,如下图填写
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_2eayx.png)
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_rovgsa.png)
然后用相同的方式设置 Page view,add to cart 和 begin checkout 事件
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_f67d8a.png)
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1mm1vvf.png)
确保 Purchase 是 primary,另外三个是 secondary
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_mvkp1z.png)
确保 Purchase 事件的 Count 选择的是 Every,其他三个事件是 One
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_tokic9.png)
然后依次点击这四个转化事件,拿到他们的 conversion id 和 conversion label,conversion id 都是相同的,但是每个事件有不同的 conversion label
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1tjwk27.png)
来到 Zalify > Pixels > Google Ads,对应填上这几个值
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_svjbci.png)
开启“增强型转化”
Zalify 追踪的 Purchase 事件里面对接了增强型转化的能力,但是需要额外在 Google Ads 后台开启增强型转化用来接收增强型转化数据。
进入“Purchase”转化目标的详情页
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_be68sr.png)
展开“Enhanced conversions”,勾选 Turn on enhanced conversions
Tag type 选择 “Google tag or Google Tag Manager”,填入店铺网址,点击 check URL
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_1evb1qj.png)
在下面选择使用 “Edit code” 的方式
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_jdxzm0.png)
点击 Save 按钮
![](https://storage.crisp.chat/users/helpdesk/website/4071b8d40f5d1c00/image_5ggxk9.png)
更新于: 27/02/2023
谢谢!